David Mason

Creative Director

I have been designing for what seems forever. Having graduated from the University of Northumbria, I have gained over 14 years experience in all aspects of graphic and digital design I have worked with many clients from small start-ups to big multi-national Plc’s in many sectors of business. I have been responsible for developing the creative direction on projects of all scales from a business card to total re-designs of well known brands. I have been fortunate enough to represent Britain’s design industry in Seoul, Barcelona and New York where I have worked and lectured on varying occasions.

My passion, apart from Guinness and rugby is ideas-led design. I believe a creative solution can only be successful if it’s origins lie in a well thought out, inspirational idea and strategy on paper. I have applied this belief to shape the creative out-put of Sprout, encouraging our design team to push creative boundaries and consistently deliver truly innovative work that gives client’s true return on investment.

I like:

Mom and Dad, my ex cat - Popeye, my pal Harry, ideas, football, design, socialising, design, art, Oasis, Guinness, movies, music, intelligence, golf, skiing, design, Newcastle upon Tyne, Rocky, Gavin, Diet Coke, Guinness, Lego, 24, DIY, Marisa, Star Wars, Get Carter, Marmite, Apple Mac, Adobe, Louise, Stuart, design, Jessica, Steve Jobs, Jonathan Ive, Luke… oh, did I mention design and Guinness?

I dislike:

Tomato sauce - in fact sauces of any kind, z-list celebrities, stupid people, Big Brother and anybody on it, asparagus, z-list celebrities, blogs, eye-candy design, tele-sales, ex-staff (except Tim)… Oh and did I mention Z-list celebrities?