Fabrics on Sale

Fabrics on sale identity

The brief:

This discount Fabric retailer needed a clean, contemporary identity that would communicate the ‘reduced price, wholesale’ element of their business without portraying the business as low end.

Solution:

Our solution was a fresh typographic based identity that reflected the wholesale element of the enterprise with illustrative, rolls of fabric forming the ‘B’ of the key word Fabric. A small ’sale’ banner was then incorporated to communicate discount prices.