Broadgate Public Relations

Broadgate identity

The brief:

Specialising in PR for banks, financial organisations and a variety of B2B clients, Broadgate were looking for a new brand identity that would not only reflect their professionalism, and experience but also bring them up-to-date, appealing to their respective target markets.

Solution:

In response, we created a contemporary typographic monogram that would appeal to the areas of business in which they operate. A warm, solid, burgundy colour was utilised to suggest experience and trust, reflecting their philosophy. The independent ‘BG’ emblem allowed flexibility when used independently from the logotype on all items of marketing collateral from stationery to signage and website.