WSP Environmental

Pact identity

The brief:

WSP Environmental and Energy launched a voluntary ‘Green’ internal policy called ‘PACT’ to encourage staff to reduce their personal carbon footprint. To launch the campaign, they required an identity that could be applied to an array of collateral, promoting the incentive.

Solution:

We created a bold identity through the use of uppercase letters, into which we incorporated a clever use of the letter ‘T’. Adapting the ‘T’ to represent a plug socket, it suggests that a plug has been removed and an electrical item is off, and so reducing carbon footprint.