Sainsbury’s

Sainsbury’s wine promotion

The brief:

When launching a new seasons range of wines, Sainsbury’s organise a press tasting event where respective writers are invited to taste and comment on the new collection of wines.

Solution:

Sprout are briefed to create the invites, tasting notes and event graphics for the event and venue. By relating to the specific season, Spring, Summer, Autumn, an over-arching image is created, through the use of quirky illustrations. These are created through the use of clever typography or icons and the introduction of appropriate colours and wording such as mineral, leathery or crunchy!