VSOE, The Royal Scotsman

The Royal Scotsman sales brochure

The brief:

Luxury tour operator, VSOE, operate The Royal Scotsman train in the highlands of Scotland. Each year they release a comprehensive sales brochure detailing all of the rail journeys and tours of the train. The brochures are distributed worldwide through high end, specialist travel agents and utilised to advertise the brand, encouraging customers to journey on the train. Sprout was approached to look at the existing brochure and update its look and feel and introduce a more emotive, romantic aspect.

Solution:

From the results of research into this niche travel sector, we wanted to create a brochure that would be unlike competitors and truly capture the romance that rail travel evokes. Producing a size format that would work across America besides Europe, We commissioned photography involving models to depict a more natural appearance of guests travelling on the train. Large throw outs of beautiful Scottish countryside, combined with traditional typography, copy was written as if it was from a guest travelling on a train and writing a diary of the trip. This allowed readers to be guided through the brochure as if on a real journey.