WSP Environmental, Worldview

The brief:

Part of the large multi-national WSP Global, WSP Environmental release a monthly newsletter which is circulated internally and mailed to clients globally to keep them in touch with new events within the business. Having created an individual look and feel to WSP Environmental whilst respecting their global corporate guidelines, Sprout were asked to create the new design of this monthly newsletter and inject some energy into what had been a fairly corporate item.

Solution:

We decided to focus heavily on the cover and masthead, working quirky visuals of the main feature into the publication title, Worldview. This immediately introduced interesting and quirky visuals, setting the tone for the remainder of the newsletter and its articles.