CNP Building and Project Consultants

CNP World Cup 2006 mailer

The brief:

Working with CNP on their long-term integrated marketing strategy, we suggested a direct mail item that centred around the 2006 World Cup to support their existing ‘What do you see..?’ marketing campaign.

Solution:

Watching England play football can be stressful at the best of times but during the World Cup, stress levels will reach a whole new level; who can forget all those penalty shootouts! The applicable solution was to deliver a branded stress ball in a bespoke branded box explaining how CNP make clients’ lives stress free!