London Merchant Securities

CNP World Cup 2006 mailer

The brief:

Working with LMS on their marketing for a number of their property re-developments, we suggested that a pop-up direct mail item would be an ideal way of communicationg all of the new developments to existing and potential clients.

Solution:

Photography was taken of all the LMS developments and montaged into a London cityscape. Paper engineering was utilised to create a pop-up, three dimensional city upon opening the mailer. A personalised envelope was employed to deliver the pop-up which ultimately communicated the quality, depth and coverage of the LMS property portfolio.