CNP Building and Project Consultants

CNP Staking our claim in Europe mailer

The brief:

Working with CNP on their long-term integrated marketing strategy, we suggested a direct mail item that would announce the opening of their new European office in Germany whilst supporting their existing ‘What do you see..?’ marketing campaign.

Solution:

We all know how difficult it can be when abroad to ’stake a claim’ by the pool or on the beach. Our tongue-in-cheek concept was to send out rolled up towels to announce that CNP were staking their place in Europe but also double up as a branded golf towel.