LMS, 28 Dorset Square

28 Dorset Square campaign

The brief:

During the re-development of 28 Dorset Square, a comprehensive marketing campaign was required to raise awareness and interest of the new office development among potential corporate tenants. Formats including hoardings, exhibition stands, London underground advertising and magazine adverts were required along with brochures and websites to communicate this new landmark building.

Solution:

Hoardings were designed around the integral marketing theme of ‘The shape of things to come’ which was applied on all marketing collateral. Bold strong colour was applied to minimalist shapes representing the course of construction, then eventually forming the identity of the building to signify its location on Dorset Square.