Threshers, Wine Rack

Wine Rack promotion

The brief:

We were required to develop various themes for seasonal promotions for this high street wine and drinks retailer. Concepts had to introduce customers to new drinks, encouraging customers to be adventurous and try new wines from different regions and countries.

Solution:

We introduced a world traveller theme that would be tied into an incentive scheme (passport) giving customers travel points when they experimented with different wines from different countries, continents. The promotion culminated in give-aways including free wine and entry into a draw to win a safari in Africa.