Homebase

Homebase card

The brief:

With the launch of a new customer account card, an integrated marketing campaign was required to help launch the card and its associated benefits to the target consumer market.

Solution:

Having developed the initial look and feel of the new card, we decided to support its introduction by producing all in-store POS highlighting benefits such as the 0% interest deal and loyalty point scheme. Hanging banners to toblerones and advertisements to receipts all utilised strong, bold typographically led visuals to communicate the cards benefits to the customer and to drive take-up of the scheme. After successful trials in a selected number of stores, the campaign was launched nationwide to the growing DIY audience.