Malini

Malini bag

The brief:

Malini approached Sprout to create a new brand identity and accompanying collateral for their ladies fashion boutiques in Covent Garden and St. Christopher’s Place. The brand identity needed to work across a variety of media from signage to shop windows and bags to swing tags.

Solution:

We created distinctive, illustrations that were based on the Sikh form of Feng Shui; Vastu – meaning nature and surrounding environment. Coupled with a typographical identity developed from a bespoke font, we reflected the companies philosophy of feminine, dreamy, difference and memorable.