VSOE, The Royal Scotsman

The Royal Scotsman pack

The brief:

Luxury tour operator, VSOE, operate The Royal Scotsman train in the highlands of Scotland. They were unhappy with the less than luxury feel of the ticket packs and information booklets that are sent to guests once they have purchased a journey on the train. Sprout were approached to look at the existing ticketing packs and brochures and introduce an expensive, high-end, luxury feel depicting the train itself.

Solution:

Our approach was to create a slipcase that contained a multi-pocket folder into which luggage tags, souvenir ticket and travel information booklet could be inserted. All items were finished in an understated white stock with gold foil blocking applied to add a luxury feel.